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Did you know that massage is one of the oldest healing arts? Chinese records dating back 3,000 years document its use. The ancient Hindus, Persians and Egyptians also applied forms of massage for many ailments.
In the past, massage therapy has been viewed as a luxury that has primarily been offered at expensive day spas and resorts. Most of us knew that either a fat wallet or a coveted gift certificate from someone was the only way that a massage was to be had! Now, however, a new understanding of the benefits that massage therapy has to offer for overall health and wellness is creating quite a stir! In fact, the entire industry is being transformed! Now, quality massage therapy is being provided through national chains, such as LaVida Massage, that offers an elegant and tranquil atmosphere while providing quality massages at very affordable rates. These centers are no longer a “destination location.” Rather, they are now opening in local neighborhood shopping centers that provide convenience for everyone.
Who knew that massage could offer some form of medical benefit? The term medical massage is being used more frequently today by massage therapists, and many healthcare providers are now referring their patients to professional massage therapists knowing that the benefits will assist their patients in the healing process. Recent research has shown the effectiveness of massage for many conditions, including but not limited to, cancer-related fatigue, back pain, arthritis, and post-operative pain. Massage has also been recognized for decreasing the symptoms of carpal tunnel syndrome, reducing headache frequency, boosting the body’s immune system functioning, and even reducing anxiety and lowering blood pressure in stroke patients. Diabetes, infertility, smoking cessation and depression are also conditions that benefit from massage therapy. And while the physical benefits of therapeutic massage are great, there are also emotional benefits as well. The increase in endorphin levels is one of the greatest benefits of massage therapy. The experience of safe, caring touch through massage allows relaxation, and brings about healing on a deeper emotional level. Almost one in five adult Americans (19%) report discussing massage therapy with their physician or healthcare providers. Of those 19%, more than half (58%) said their doctor strongly recommended the massage therapy. Massage therapy usage in hospitals is also on the rise. The number of hospitals offering massage therapy increased by 30% in two years (from 2004 to 2006). Of the hospitals that utilize massage therapy programs, 71% indicate they offer massage for patient stress management and comfort while more than two-thirds utilize massage for pain management. Therapists today are also working in specialty areas such as oncology, orthopedics, and hospice and palliative care centers.
According to the American Massage Therapy Association, the number of massage therapists in the US has nearly doubled in the past 10 years. This “massage explosion” is being partially attributed to the growing population of baby boomers who are “tired, aging and not quite as limber as they once were.” In addition, there is now the increased awareness of the harmful effects of stress and the positive physiological benefits of massage. Some studies have estimated that up to 90% of disease and illness is related in some way to stress. Massage is a great way to help manage stress and reduce its effect on the body.
While the use of massage is growing, the reasons people are turning to massage therapy are also expanding. More and more people are recognizing it as an important element in their overall health and wellness. According to the 2007 AMTA Consumer Survey, 25% of adult Americans had a massage at least once in the last 12 months and 34% of adult Americans received a massage in the last five years. Almost one-third of adult Americans say they have used massage therapy one time for pain relief. Those who receive massages on a regular basis have discovered that massage has become a necessity to help support them in dealing with the stresses and strains of today’s world.
Still think that a massage is just an infrequent, hard-to-come-by luxury? It’s becoming quite clear that massage therapy is much more than a passing fancy or something you only dream about experiencing. Its therapeutic benefits indicate that it is here to stay!
 | News and events related to Lavida Massage of Clemmons |
| The "Massage Explosion"...Not Just A Luxury Anymore! |
| 03/09/2009 06:00 PM |
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Massage is one of the oldest healing arts and is not considered to be just a luxury anymore. In the past massage therapy has been viewed as a luxury that has primarily been offered at expensive day spas and resorts. The "massage explosion" is being partially attributed to the growing population of baby boomers who are tired, aging and not quite as limber as they once were. In addition, there is now the increased awareness of the harmful effects of stress and the positive physiological benefits of massage. LaVida now brings the elegance and quality of traditional day spas to your neighborhood, but at affordable prices with appointment availability seven days a week!
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| Body, Mind And Wellness Are Three Of The Most Important Elements In Each Person's Life |
| 03/06/2009 09:08 AM |
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Body, mind and wellness are three of the most important elements in each person's life. Yet for most of us, the need to focus on these areas during our hectic daily schedules often gets overlooked. Everything from work, carpools and play dates overshadows any attempt to slow down and take time out for our own personal care. LaVida Massage in Clemmons can change that! Along with their friendly, relaxing ambiance and array of services, LaVida Massage also offers a pocketbook-friendly price structure and an association with an assortment of medical professionals.
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| LaVida Massage of Clemmons Now Open |
| 01/18/2009 09:00 AM |
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Curious about discovering what therapeutic massage is all about? Come in and see!
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